Marketing and PR's 'always on' culture is a mental health issue
Public relations been named as the sixth most stressful job in the world.This rating was assigned by job site CareerCast after calculating 11 stress factors, including travel, deadlines, working under...
View ArticleWant your agency to give you training? Then know your learning and...
I’ve been talking to people about learning and development during interviews at Ketchum this week.Three times I’ve been asked by candidates about what kind of training our business offers...
View ArticleLike it or loathe it, the press release ain't dying
10 years on from media and tech writer Tom Foremski's polemic against the press release Die! Press release! Die! Die! Die! the format shows no signs of giving up.Foremski lamented the abuse of this...
View Article'The internet is a conversation': Lessons from the Cluetrain...
If you’re one of the 3.2 billion people, or thereabouts, with a connection to the internet you can create content and connect with anyone else that’s part of this beautiful network.It’s wonderfully...
View ArticleProduct recall pressure hits all time high as brands move quickly to do the...
The number of product recalls in the UK has reached an all-time high as brands fear threats to safety, public health and lasting damage to their reputation sales.High-profile cases have rocked the food...
View ArticleSo you think you’re a marketing or public relations professional? Think again
Marketing and public relations can have qualities of professionalism but they’re a long way from being professions.Sky’s chief marketing officer Stephen van Rooyen has recently been promoted to chief...
View ArticlePublic relations has a problem with gender
New research from Liz Bridgen at Sheffield Hallam University shows that there are no easy answers to gender parity in public relations.The numbers tell the story. Entry level roles in public relations...
View ArticleMental illness is endemic in marketing, media and public relations
Mental illness is commonplace in marketing, media and public relations. And employers are poorly equipped to provide support according to a recent industry discussion hosted by the...
View ArticlePublic relations is booming but there's no room for complacency on...
There’s lots to celebrate in the PRCA’s latest PR Census but the business has a long way to go to fairly represent the publics that it serves, writes Stephen Waddington.The public relations industry in...
View ArticleEmail is slowly dying. No, really it is
A story about cake and internal agency communication. Technology is easy, changing behaviour is much harder.I reached a personal milestone last week. The moment passed without any great celebration but...
View ArticleEU, me and the social media filter bubble
I was convinced that the referendum decision on 24 June would be for Britain to remain in the European Union.It seemed that almost everything I read was in favour of the status quo.In fact social media...
View ArticleInfluencer relations: the latest war between marketing and public relations
The battle lines are being drawn for the ownership of influencer relations as both marketing and public relations set out their strategies.20 years ago blogging platforms such as Blogger, Typepad and...
View ArticleA manifesto for public relations in a post-truth world
The UK European Union referendum and US election are a huge wake-up call for the communications trade, writes Stephen Waddington. Purpose, post-truth communication, polling, social capital, diversity,...
View ArticleDissecting the New York Times' 2020 report: 13 lessons from a premium...
A report from the New York Times tells the story of a business squaring up to rapid change. There are lessons for anyone working in marketing, media or public relations.A team of seven journalists is...
View ArticleFixing the work/life imbalance: How PR can act on its mental health problems
A new report has found that mental illness in the public relations profession is frequently ignored, or managed as a line management or performance issue. It signposts ways to proactively develop...
View ArticleWhy social media influencers won’t replace journalists
It’s unlikely that a social media influencer would ever do a Jay Rayner – the influencer market is increasingly a brand-led ecosystem.Last weekend the Observer’s food critic Jay Rayner launched an...
View ArticleWho targets you? A look at the crowdsourced project set to scrutinise...
A crowdsourced project aims to scrutinise the use of Facebook for targeting and advertising during the forthcoming UK general election.According to the Electoral Commission, political parties spent...
View Article#AskEddie: Southern Rail's work experience success spotlights...
A Southern Rail social media work experience teen delighted Twitter but he couldn’t make the trains run on time.As a summer story, Eddie the Southern Rail Twitter intern delivered. It was irreverent,...
View ArticleCharlie Gard case shows working for free doesn’t mitigate conflict of...
Public relations practitioners and professional bodies have lined up to criticise questionable practice in the Charlie Gard case.The CIPR, an industry body representing 10,000 practitioners in the UK,...
View ArticlePost-Bell Pottinger public relations must focus on its own reputation
The public relations business has shown itself able to self-regulate in the last month but it still has work to do to improve its own reputation.The mood of the recent PRCA annual conference was...
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